Google to send non-personalised ad requests to third-party real-time bidding buyers
| EU user consent controls and Restricted data processing (CCPA) settings in AdSense provide a variety of options for enabling non-personalised ads and restricted data processing ads configurations. |
| Beginning on January 20, 2022, Google will start sending bid requests for non-personalised and restricted data processing ad requests to third-party bidders that participate in Google’s unified auction. To preserve user privacy, user identifiers will be dropped from the bid requests. |
| What does this rollout mean for your ad monetisation? |
| Starting in January, your UI settings relating to CCPA and GDPR will apply to non-personalised and Restricted data processing bid requests to third party bidders. This means that when non-personalised ads or Restricted data processing is selected: |
| • Bid requests will be sent to third party bidders, including for users in the EEA/UK, Brazil and CA, as determined by any applicable vendor selections in the AdSense account: ○ For CA requests, you can select CCPA eligible bidders in your CCPA settings tab (Privacy & messaging > CCPA > Settings) ○ For EEA and UK requests, you can select ad technology providers in your GDPR tab (Privacy & messaging > GDPR > Settings) ○ For BR requests, bid requests will be sent to eligible LGPD bidders ○ Individual ad requests tagged as RDP or NPA outside of the above regions will be sent to all bidders, subject to other protections. • Bid requests sent to third party bidders will be labelled with appropriate privacy signals and user identifiers will be removed |
| More information on AdSense non-personalised advertising settings can be found here. Please review your vendor selections. |
| Yours sincerely, The Google AdSense Team |
