Microsoft’s new app to help small businesses in Africa and the Middle East

Microsoft has launched Dynamics 365 Business Central, a new cloud-based business management system designed to help small and medium-sized enterprises (SMBs) in Africa and the Middle East streamline their operations.

SMBs will be able to integrate Dynamics 365 Business Central with their financials, sales, services, and operations to streamline business processes and improve customer interactions.

“With digital transformation now a necessity, small and medium-sized businesses are seeking cost-effective, streamlined systems that will make their transition seamless.” Regional Business Applications Director for Microsoft MEA Emerging Markets, Maher Al-Khaiyat.

Several systems can now be readily merged into a single, secure application. Efficiency is increased by using Dynamics 365 Business Central, which automates processes and workflows from within familiar Office applications like Outlook, Word, and Excel.

What Businesses get 

“Businesses get an end-to-end view of their operations, with built-in intelligence when and where they need it.” Maher Al-Khaiyat.

This month, the new solution will be launched in Kenya, Nigeria, Tunisia, Morocco, Algeria, and Lebanon.

The program is simple to customize and extend to fit specific corporate or industry requirements.

Dynamics 365 Business Central puts flexibility at the heart of your business, allowing you to get up and running quickly, develop at your own pace, and adjust in real time, making it the ideal solution for SMBs.

SMBs make up over 90% of all firms in the target regions, and they will be able to use this unique all-in-one solution to expedite the digital transformation of their own business operations.