5 Types of Consumers that will interact with your Business.

In the past, business owners focused more on a one-size-fits-all marketing strategy where the most important thing was to carry the message to as many individuals as possible.

However, the modern marketplace requires a more personalized approach. You meeting the right customer at the right time is far more efficient than taking on a mass approach designed to simply maximize exposure.

Customers are typically typecast according to their behavior and that behavior happens more and more online. The following are the five most popular categories of marketing consumers.

1. Loyal Customers

Loyal customers make up a company’s backbone. These customers have made a commitment to your product or service.

Even though they may constitute the smallest percentage of your overall customer base, your loyal customers are also the most likely to generate the majority of your income. As an added bonus, they’re much more likely to recommend you to others.

However, it is important not to make the mistake of taking loyal customers for granted. They are as likely as anybody else to move on to greener pastures if your business does not fulfill their needs and desires.

It’s important to keep this customer base engaged, loyal, and feeling that your business values them. Consider integrating reward services and making your social media interactive to keep them coming back.

2. Impulse shoppers

Impulse shoppers are those who quickly search for goods and services with no particular buying purpose in mind. This consumer segment provides large revenue for most retailers.

This market group is usually vulnerable to upselling and has the potential to become loyal customers. That is if your products and services match or surpass their expectations and preferences.

3. Hunters of Bargain

Bargain hunters are searching for the best deal, and that’s it. You most probably won’t influence them by upselling techniques. Actually, this can cause them to move on.

This type of customer has very little potential to become a regular customer unless it’s part of your marketing strategy to offer the lowest possible price points at all times. Rarely, if ever, does this client make purchases on instinct as well.

The easiest way to appeal to people in this user group is to advertise sales.

4. Wandering Consumers

Wandering customers are somewhat similar to impulse shoppers, but they are much less likely to make purchases.

This type of customer is more prevalent in brick-and-mortar places, but they often stumble into online shopping venues. It is always possible to make a sale to those just passing by if you can ignite their curiosity.

However, bear in mind that many of them are merely attracted to the social interaction of shopping and have no intention of making a purchase.

5. Need-based customers

Need-based customers are motivated by the need for a particular good or service.

Although these consumers normally make purchases decisively and efficiently once they find what they’re looking for, your competitors easily lure them away.

These customers highly turn into loyal customers. Sometimes, with a proactive social media presence, they have practical questions or issues that need to be answered.

Final Thoughts…

Different marketing methods perform well for different target segments. There are more marketing opportunities for today’s companies than any of their historical counterparts, but many are unaware of the best way to use these tools.

In order to establish an efficient and successful marketing strategy, it’s important to consider the types of consumer markets. It’s also important to consider the types of online consumer behavior.