What next after opening an online store?
New online businesses are being started every day and you might have just opened your online store for your business and you are probably wondering what to do next? How … Read More
Tag: Marketing
Why you should consider a pop-up market for your small business.
A pop-up market is a temporary market space for businesses and is mostly held in malls and clubhouses. A pop-up market is mainly for brands to market themselves and sell … Read More
How TikTok Might Be the New Way to Do Your Business
We have all heard of the most recent baby on the social media block, TikTok. The app came into the market in 2016 and is known for its fun content … Read More
How your Small Business can Benefit from Digital Signage
We all see digital signages all over the streets promoting businesses. For the longest time, people were used to big billboards and normal signages outside businesses but with the digital … Read More
Kenya leads in the Direct Selling Industry
According to the latest data from QNET, Kenya is the market leader in the Direct Selling Industry in the region. In a non-retail setting, direct selling entails selling things directly … Read More
Reach Your Target Market Better using these Marketing Tactics
As an entrepreneur you can attest to the fact that marketing is one of the biggest determinants of your business’ success. You cannot put your business out there or reach … Read More
Referral as a Marketing Strategy for your Small Business
Referrals from current and previous clients can bring in a lot of new business for your small business. It’s a less direct way to get word out about your products … Read More
Making your Customers your Marketing tool
When entrepreneurs think of marketing their businesses, most of them mainly focus on the common methods of marketing. But do you know your customers are the most influential marketing tool … Read More
5 Types of Consumers that will interact with your Business.
In the past, business owners focused more on a one-size-fits-all marketing strategy where the most important thing was to carry the message to as many individuals as possible. However, the … Read More
Marketing Options for Your Home Based Business
Without the cost of renting a space, a homebased business enables an entrepreneur to start and own a small business. However, since you’re not working in a hightraffic area with a big sign outside your building, promoting your business can be a challenge and if not careful, costly. Here are some of the quickest and best marketing tactics that you can use to generate leads and, eventually, repeat clients for your business. The Internet has made marketing quicker, simpler and more accessible for a large audience. But that doesn’t … Read More
