Creating an Exit Strategy for Your Small Business
When starting a business, many entrepreneurs plan to run the business for a long period of time without having the thought or the plan to actually leave their enterprise. For … Read More
Author: Charity Muia
You Might be more of a Micropreneur than an Entrepreneur.
Micropreneurs, the smallest of Small Business Owners As you start a business, you definitely consider yourself as an entrepreneur. However, if you don’t want to build your enterprise to grow … Read More
Types of Business Ownership to Consider When Starting a Business
As you plan to start a business, one among the many decisions you have to make during your beginning stages is deciding the type of business entity you want to … Read More
Validating your Small Business Idea/New product before launching
Is there need for your Product/services in the market? Many business owners get their businesses up and running without validating their business ideas. Validating your business idea is all about … Read More
Referral as a Marketing Strategy for your Small Business
Referrals from current and previous clients can bring in a lot of new business for your small business. It’s a less direct way to get word out about your products … Read More
Using Social Media for Customer Service
When it comes to customer service, there are a few things to keep in mind when using social media. For modern businesses, social media is an important marketing tool, but … Read More
Building more Meaningful Relationships with your Customers
Your customers are your business’s bedrock. This means the relationships you have with them determines how successful your business will be. How you or your team interacts with your customers … Read More
Challenges and Solutions for New Small Business Entrepreneurs
Entrepreneurship comes with so many difficulties. While both new and seasoned entrepreneurs face challenges, the essence of those challenges differs significantly. For new entrepreneurs, the majority of the challenges are … Read More
Making your Customers your Marketing tool
When entrepreneurs think of marketing their businesses, most of them mainly focus on the common methods of marketing. But do you know your customers are the most influential marketing tool … Read More
The Marketing Mix to promoting your Business
Marketing your business is very crucial in determining your business success. As a new business owner, marketing might sound challenging and you might not know where to start. However, the … Read More