Equity Improves Its USSD Code To Be Compatible With All Mobile Networks

Equity has redesigned its USSD service to provide a consistent service across mobile networks as well as a better client experience.

Safaricom, Airtel, Telkom, and Equitel customers in Kenya can now easily access the USSD service. To suit the needs of its consumers, the bank has now expanded its offerings.

The platform’s new features

Access to fast loans ranging from Sh100 to Sh3 million, as well as self-registration of both existing Equity and non-Equity customers, are some of the other new features on the platform.

Individuals and businesses have been aggressively adopting the use of technology to face the challenges and hazards provided by the pandemic in order to stay afloat and continue to service their clients since the outbreak of Covid-19.

Customers can also use the *247# USSD service to access bank services from any mobile device, whether it’s a feature phone (Kabambe) or a smartphone.

Individuals and businesses have been aggressively adapting the use of technology to face the obstacles and hazards provided by the pandemic in order to stay afloat and continue to serve their clients since the outbreak of COVID-19.

“The group is increasingly shifting from its legacy brick and mortar model of branches and ATMs to a self-service model of clients’ own electronic devices or third-party infrastructure as more customers opt for cashless transactions.” Equity CEO, James Mwangi. 

Technology is continuing to revolutionize the banking industry, and Equity has taken advantage of this to provide consumers with more options and freedom when it comes to accessing and operating their accounts.

As a result, consumers are increasingly opting to do most of their transactions digitally rather than in person.

According to the lender’s 2021 Q3 results, only 30.1 million transactions (3%) were handled by branches and ATMs during the first nine months with the digital bank handling and processing 945 million transactions (97%) and the self-service customers’ own device mobile channel handling and processing 90% of digital transactions.

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